Your Data

Privacy Policy & Cookie Info

Privacy Policy

Popsoda DE GMBH has always done everything possible to protect your personal information. The latest legislation regarding the safety and protection of your data online will help to make your interaction with all reputable websites as safe as possible and the Hell Bunny website is no exception. This Privacy Policy is updated regularly to ensure that your data is kept safe and you get every opportunity to manage the data you give us, check in on our policy as often as you like and be completely deleted from our records if you choose.

This policy will explain how we collect data when you communicate or make a transaction with us. Whether you are a regular customer or a one-off visitor, it gives you an explanation of everything we do or don’t do with your details. It’s a long read but will reassure you that your information will be safe with us.


Retaining some of your information allows us to personalise our service to you, such as being able to recommend things you might like based on your previous purchases, letting you know about special offers and sales or giving you a preview of new styles that will be arriving shortly. Added to that, your shopping experience will be quicker and smoother if we already have some of your details on our system. But remember, we can always erase anything we have about you if you wish; you just have to let us know.


When you interact with us, we gather things like your name, your email details, delivery and billing addresses, phone number etc.. This might be when you place an order, create an account, sign up for a discount or a newsletter or enter one of our competitions.

We use your data for the following purposes:

Name & Address – to send you your purchases.

Email address – to send you order confirmations, updates, delivery progress and refund updates. We would also use your email address for marketing bulletins, newsletters etc. if you opt-in to receive these.

Phone number  - to send update texts regarding delivery information. We would also use your phone number for marketing messages if you opt-in to receive these.

Password – this is your unique security to access your account, your orders, your account preferences and to enable you to edit as and when you wish.

When you visit our website, we use cookies which automatically collect your internet protocol address which generates a log file. (See more about cookies below.) This information is used by our technical team to manage the site generally and find out how people use the site, how they arrive at the site, whether there are any issues with the layout or functionality and generally help them hone the experience, without looking at anyone’s individual details.

Rest assured, we only look at your information that’s necessary to carry out our business, and deliver the service you’ve requested. We also keep details of anyone you send a gift to, but those details are never used for marketing materials.

You can always choose to unsubscribe or restrict the information you supply to us. This will mean that you don’t receive notifications, offers or newsletters. See more information about how to unsubscribe below.

When you make a purchase from us, we will only ever hold the minimum details required in order for you to reference back to a purchase, and we cannot access your payment method as soon as the transaction has been completed. These minimal details will be deleted once we believe you would no longer wish to refer to that purchase (typically about three years). When you place an order, your payment is processed via a third-party company, either Pay Pal or Stripe and they control that payment data.

We will send you, from time to time, service emails which are designed to give assistance following your interactions with the website. These are personalised emails, specifically for you and separate from our newsletters. If you wish to stop receiving these, you can unsubscribe by clicking the link provided at the base of each email.

If you use social media, such as Facebook, Instagram, Twitter etc., we might occasionally use information available from those external sources to show you ads we think will be relevant to you, based on your interaction with us. This only happens if your security settings permit it and although there is no escaping ads on these platforms completely, you can manage what adverts are shown to you in your privacy and ad settings within your social media accounts.


Keeping limited information about you and your preferences, allows us to offer the smoothest possible service when you visit our site or communicate with us. For example, this could be placing an order, querying something through customer service, or us sending you a discount code or promotion. It also allows us to speed up payments as we are able to quickly establish we know each other and have transacted before. If you do order from us, your data allows us to keep you up to speed on where your order is and arrange a delivery or return. Certain details you share with us enable us to tailor make our communications to you and make sure we are telling you about things we believe you are interested in.

Lastly, knowing about our genuine customers, helps us detect and reduce fraud and credit risk.

We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication (with your consent), surf the website, or use certain other site features in the following ways:

  • To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To allow us to better service you in responding to your customer service requests.
  • To quickly process your transactions.
  • To administer a contest, promotion, survey or other site feature.
  • If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us

SAFE & SECURE will never share, sell, rent or trade your personally identifiable information to any third parties without your prior consent.

Our networks are all secured and your personal details are contained within these networks. Access is only given to a small number of people who need to see it in order to fulfil your requests.

It is sometimes necessary for us to allow another company to access your data in order to perform services on our behalf – this could be a payment platform (as we use payment experts rather than process your financial transactions ourselves) or a delivery company. We make sure anyone who provides a service for enters into an agreement with us and meets our standards for data security and they commit to not using your data for anything other than we have requested in order to complete our service to you.

If we ever run a competition via a third party organisation or advertise, we will only involve your data if you have agreed to that. The organisations we use are always selected with the most care to ensure they operate completely within the guidelines specified by the relevant authorities and have the same level of security and integrity that we do.

Like all organisations, Popsoda DE GMBH is bound by the law and if required to do so (for example, when requested by the police or a regulatory or government authority investigating illegal activities) we would have to share your information.

Popsoda DE GMBH is not responsible for the privacy notices and practices of other websites even if accessed using links from and we know no organisation can promise 100% security as we cannot anticipate what advances there will be in unscrupulous computer hacking, viruses etc., but you can rest assured that will operate to the highest possible standards and endeavour to protect you. It is recommended that you check the privacy policy of each website you visit.

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

COOKIES operates on a secure web server which automatically records your public internet protocol ('IP') address and also generates a log file.

A cookie is a small file of letters and numbers sent to your computer when you visit a website. If you visit the same website again, the information stored in the cookie can be retrieved to notify the website (and only that website) of your previous activity. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

Cookies cannot be used by themselves to identify you.

Cookies cannot give us access to your computer or to information beyond what you provide us.

Cookies will not damage your computer.

Hell Bunny website uses cookies to help you log in more quickly and match your preferred interests with ease.

You can easily control and disable cookies. For more information visit the following external links: and/or

Please be aware that by limiting or deleting cookies you may not enjoy as good an experience on our website or have access to many of our enhanced features.

By using our site, you consent to our privacy policy and the use of cookies.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.

You can view the cookies we collect below


The table below lists the cookies we collect and what information they store.

Abandoned Cart: uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via email or SMS.


COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


If you would like to see the personal information we hold on you, please drop us a line at and include some proof of your identity.

You have the right to inform us of any inaccuracies or changes, or to restrict or object to the processing of your personal information. Remember at all times, your data is YOURS and we want you to feel in control of how it is used and stored.

If you have an account with us, you can amend your personal details and email contact preferences at any time, just sign in on the and select ‘My Account’ at the top of the page.

We will keep your information only for as long as is reasonably necessary for the purposes set out in this privacy notice and to fulfil our legal obligations. We will not keep more information than we need. The retention period will vary according to the purpose, for example if placing an order we will typically keep your data for up three years, whereas when registering for our newsletter we will continue to hold your data until you unsubscribe.


Under the Data Protection Act and the General Data Protection Regulations, you have many rights to enable you to control how organisations use and control your data. These include:

  • The right to be informed
  • The right of access
  • The right of rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • The right not to be subject to automated decision-making including profiling

We hope that our Privacy Policy has explained how we work to ensure all your rights are adhered and respected.

You also have the right to lodge a complaint with the supervisory authority, The Information Commissioner’s Office. Contact details and further information on data protection regulations and laws can be found at


To modify your e-mail subscriptions, please let us know by modifying your preferences in the "My Account" section. Please note that due to email production schedules you may receive any emails already in production.

To delete all of your online account information from our database, sign into the "My Account" section of our site and remove your shipping addresses, billing addresses & payment information. Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping. This information will not be held for longer than three years.


If you wish to unsubscribe from our newsletter and any other contact, you can do so via customer services. 


No organisation can promise 100% security as we cannot anticipate what advances there will be in unscrupulous computer hacking, viruses etc., but you can rest assured that Hell Bunny will operate to the highest possible standards and endeavour to protect you.


If you have any comments or concerns about this policy or any other area of our website, please email to send us your feedback. We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.


Any changes made to this policy will be posted on this page.

This policy was last modified on the 9th Jan 2024

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Company Details

Popsoda DE GMBH